COORS BANQUET
“Stake Your Legacy.”
Greedy Wall Street investors are buying property around the Colorado River, Coors Banquet’s main water source, to profit by selling the water rights to desperate local farmers and businesses. That’s why Coors Banquet is letting drinkers buy the land first to help end the injustice and protect our legacy from Wall Street.
INTRODUCING…
HOW IT WORKS
First, Coors Banquet will buy acres of land along the Colorado River. Then, we’ll offer micro deeds of the land to our drinkers for a limited time.
At select bars, coasters raising awareness about Wall Street’s actions will be distributed to Banquet drinkers. QR codes on each coaster will allow drinkers to buy their own plots of land to help beat Wall Street. The micro deeds will also be available to purchase in liquor stores, alcohol delivery apps, and the brand website.
AWARENESS POSTERS
To build awareness about Wall Street’s greedy actions, we’ll create posters near and inside bars calling them out. Each poster will include a simple CTA informing people that they can help save the Colorado River just by buying Coors Banquet.
EMBOSSED BOTTLE
As a personal takeaway, micro deed owners will also receive a uniquely engraved bottle of Banquet. This exclusive bottle will be bare of any label and have the map of their land embossed on one side and the deed to their land on the other.
MICROSITE RESULTS
A branded microsite will allow users to view a map of the Colorado River with live results of land owned by Banquet drinkers via gold flags pins. This will help users track how much of the Colorado River’s legacy has been saved thanks to their contribution.
