SWEETGREEN
“Eat Healthier, Get Wealthier”
Let’s be real–when men are ordering out, salads aren’t their first pick. They’re not second, third, or tenth, either. Since 66% of men invest in the stock market, let’s partner with Robinhood to show that eating at Sweetgreen is an investment in their bodies and their bank accounts.
ACTIVATION
When Sweetgreen customers scan their receipts, they will receive a Robinhood code that gives them access to a rewards program. After 5 purchases, customers will gain 1 free stock in the company.
STUNT
The food truck travels to Wall Street, stock exchange buildings, banks, and financial offices in different cities. For every dollar spent on Sweetgreen salads, customers will receive the same amount in Sweetgreen stock through Robinhood. In addition, users who sign up for Robinhood on-site receive an extra free stock.
